Dimensions
155 x 234 x 12mm
Survive, Thrive and Drive Your Company in the Information Age
This is a must-read for everyone starting or managing a business on the Internet. The author, CEO of one of the world's largest software distribution sites, Beyond.com, with a staggering million plus hits per month, reveals what it takes to succeed in the exciting new world of e-commerce, and explains what works and what doesn't.
Discover:
- how the Internet is revolutionising worldwide economies
- how to think on your feet and master the "one click" expectations of a new marketplace
- unique attention-grabbing tricks of e-business marketing
- stories of the instant millionaires, around-the-clock news events, publicity gimmicks, special offers and ground-breaking advertising that flourishes on the Net
- tips and tools every business person needs to know in order to succeed in the 21st century.
