The Star Principle by Richard Koch


ISBN
9780749928407
Published
Binding
Paperback
Pages
272
Dimensions
138 x 218 x 20mm

The multi-millionaire entrepreneur Richard Koch shares the secrets of his success - how you too can identify and profit from star ventures Richard Koch has made a career out of spotting 'Star Businesses' - and has made millions from them. By a 'Star Business' he means a new business that operates in a high-growth market and is a leader in that market. In his new book, the author of the worldwide bestseller THE 80/20 PRINCIPLE shows how you too can get rich from the 'Star Principle'.

Chapters in this books include:
- So what exactly is a star business?
- The art of creating stars
- Benefit from somebody else's star
- Fake stars
- The star takes off!
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