Profiting from Collaborative Business.
In today's networked, highly competitive, and global economy, value is created collaboratively between a company and its stakeholders - its employees, its customers, its suppliers and its communities. This book presents a new stakeholder-based approach to management that is focused on collaboration.
Ann Svendsen shows how to establish and maintain positive, mutually beneficial relationships. Based on a synthesis of ideas from community relations, corporate philanthropy, stakeholder management, organisational change, sustainability and the corporate social responsibility literature, the book offers business leaders and managers a framework and the practical tools for developing new kinds of collaborative stakeholder relationships.
