What We Buy And Why
Everything from globalisation to new shopping technologies have altered not only why we buy, but what and how we buy. Stereotypes no longer exist: "grey" consumers buy more techo music than any others; children as young as two are influenced by brand names . . .
This book looks at the implications of changes such as these for our culture, our businesses and our way of life. Lewis and Bridger combine research from marketing, psychology, sociology and economics to share the unexpected traits and habits of the new consumers - and to show how these insightful profiles can be turned into profits.
