The Rise of Corporate Feminism by Allison Elias


ISBN
9780231180757
Published
Binding
Paperback
Pages
312

From the 1960s through the 1990s, the most common job for women in the United States was clerical work. Even as college-educated women obtained greater opportunities for career advancement, occupational segregation by gender remained entrenched. How did feminism in corporate America come to represent the individual success of the executive woman and not the collective success of the secretary?

Allison Elias argues that feminist goals of advancing equal opportunity and promoting meritocracy unintentionally undercut the status and prospects of so-called "pink-collar" workers. In the 1960s, ideas about sex equality spurred some clerical workers to organize, demanding "raises and respect," while others pushed for professionalization through credentialing. This cross-class alliance pushed a feminist agenda that included unionizing some clerical workers and advancing others who had college degrees into management. But these efforts diverged in the 1980s, when corporations adopted measures to move qualified women into their upper ranks. By the 1990s, corporate support for professional women resulted in an individualistic feminism that focused on the needs of those at the top. Meanwhile, as many white, college-educated women advanced up the corporate ladder, clerical work became a job for lower-socioeconomic-status women of all races.

The Rise of Corporate Feminism considers changes in the workplace surrounding affirmative action, human resource management, automation, and unionization by groups such as 9to5. At the intersection of history, gender, and management studies, this book spotlights the secretaries, clerks, receptionists, typists, and bookkeepers whose career trajectories remained remarkably similar despite sweeping social and legal change.
Christmas Catalogue 2024 x BookFrenzy
49.26
RRP: $57.95
15% off RRP



Instore Price: $57.95
Enter your Postcode or Suburb to view availability and delivery times.

Other Titles by Allison Elias


You might also like

The Soul
49.99
39.99
20% Off
The Golden Road
39.99
33.99
15% Off
Unruly
26.99
22.94
15% Off
Jerusalem
26.99
22.94
15% Off
Hell Ship
24.99
21.24
15% Off
Mutiny On The Bounty
Peter FitzSimons
36.99
31.44
15% Off
The AngloSaxons
22.99
19.54
15% Off

RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.