Growing Your Own Business.
This guide is a single, all-inclusive program for starting, managing and running a profitable business. Written for the Internet age, this book provides instant access to detailed information on:
- Starting a business
- Business planning
- Marketing
- Financial management
- Operations
Answers to all of the pressing issues in small business start-up and growth are addressed in an informative, action-oriented format. Each chapter stands alone and can be dipped into in any order, and is full of real-world examples and exercises. Excellent for self-study, this book makes learning about the real world of entrepreneurship accessible and engaging.
