The Ultimate Guide To Effective Personal Communications
Why are some people listened to more than others? Why do some people give such a poor impression as soon as they appear or begin to speak? Are you a good communicator? Do people listen to you? If not, why not?
What you are seen to be is what you are. The "primacy effect" is the psychological term for that very first impression you make, or that other people make on you. In business, it is during these initial, critical seconds that reputations are made or broken: a poor primacy effect can be disastrous to you and your career. This book demonstrates how you can maximise your primacy effect for real results, and become an effective and confident communicator.
