Dimensions
183 x 263 x 38mm
Third Edition.
This book covers everything that an entrepreneur needs to know to start and run a venture effectively: how to identify good business opportunities; create a business plan; do financial projections; finance a business using venture capital or using debt financing; get help from the government and other agencies. Other topics covered include marketing, legal issues, intellectual property issues, franchising, and harvesting your business (i.e., selling the business).