Targetting Your Life: The Future Of Your Company, Your World, Your Life.
Predicting the future is the easy part. It's knowing what to do with it that counts.
For two decades, Faith Popcorn and her company Brain Reserve have been successfully advising major international companies how to respond to changing consumer moods. 'The Popcorn Report' now looks to the 1990s and beyond and unveils the consumer demands and requirements that will revolutionize the market place and change our lives as a result.
Essential reading for all forward-thinking people from the Nostradamus of Marketing.
