The Persuaders by James Garvey


ISBN
9781848316607
Published
Binding
Paperback
Pages
288
Dimensions
135 x 216mm

Popular philosophical polemic in the tradition of On Bullshit, James Garvey mourns the death of proper debate and reminds us of the value of rational argument.

In almost every hour of every day, people will try to change your mind - but none of it consists in giving you good reasons.

Instead, you'll experience product placement, infoganda, sock puppeteering, psychological pricing, viral marketing, crowd manipulation, framing, spinning, propagandising. Loyalty cards, death panels, airport toilets, think tank reports, search algorithms and weapons dossiers are all symptoms of this. You are nudged, anchored, and incentivized.

It's a profound shift in the way human beings interact with one another.

Philosopher James Garvey - described by the Guardian as having 'a delicious style, often very funny, and a trick of ushering the reader right inside his thought experiments' - writes clearly and entertainingly about the dangers we face when we lose our grip on persuasion by rational means.

But Easily Swayed isn't just a requiem for rationality. It's a call to think again about the way we think now.
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