The little white bear is proud so proud of his soft fur and magic key that he doesn't want to be played with, or loved, by the girl. Of course, she doesn't realise this and he soon becomes worn and shabby, just like any other toy. Lonely and miserable, the bear wishes he could have his finery back so that everyone can admire him once more.
But then, one day, when the little girl accidentally loses him, the bear realises that the only truly perfect thing in his life is her love. A wonderful, heart-warming story about discovering what really matters in life.