The men and women who are transforming the workplace and marketplace.
The men and women who are transforming the workplace and marketplace.
'The New Pioneers' introduces the entrepreneurs who are revolutionizing the way America does business - from bankers to bakers, weavers to web designers, manufacturers to medical researches. In dozens of entertaining case histories and personal profiles, Thomas Petzinger shows that old fashioned corporations are losing out to innovators engaged in creating collaborative workplaces, a value-added marketplace and an economy overflowing with opportunity. Through compelling storytelling an incisive analysis he illuminates how and why
- technology is replacing economies of scale with economies of scope and locality
- today's entrepreneurs are redefining the meaning of "niche"
- radical compensation and motivation strategies are establishing a new kind of workforce
- the family firm can serve as a model for all business
- the new business ethos signals a return to fundamental values.
