2 Cassettes.
Who's Winning and How in the Battle for Customers.
This eye-opening and cutting-edge book examines the exciting, unorthodox companies dominating the market and revolutionising business. Renowned business strategist Fred Wiersema offers totally new yard sticks for measuring a company's success. He explains why traditional measures, such as size of the company or total sales, are no longer adequate markers of a company's competitive prowess or future prospects.
By providing new sales growth and market value indexes, Wiersema shows you how to recognise the movers and shakers in any industry. He identifies today's 100 most influential global businesses and explains what makes them so powerful, examining how their critical customer base shapes business practices.
