Dimensions
140 x 203 x 25mm
Using the 'combat' model of leadership, this book demonstrates how to apply the winning tactics of the military to business, while maintaining absolute integrity. Cohen showcases the skills and drive of remarkable leaders, such as director Steven Speilberg, Intel CEO Andy Grove and Starbucks CEO Howard Schultz, as well as military commanders from ancient times to today.
Good leaders:
- Advance more quickly in organisations.
- Receive more money and material rewards.
- Have greater prestige and more job security.
- Have more control over their lives.
- Get greater satisfaction from their jobs.
- Are able to get groups they lead to perform more productively.
Not since World War II has there been a greater need for the wisdom of our military leaders, gained while striving to attain difficult and dangerous objectives. These great needs cross over from purely military pursuits. The are necessary for all occupations and for all endeavours.
