A practical guide that lets anyone get into the invention business
The Web and the phenomenon of 'open source innovation' have made it easier today than ever before to make money from your creative ideas and expertise. Now that businesses are actively seeking consumers to help in the innovation process, almost anyone with an idea, hobby, or unusual interest can make it happen, without having to drop everything and start a new company. Authored by Michael Collins, CEO of innovation agency Big Idea Group, The Million-Dollar Idea in Everyone describes how the old R&D labs and 'lone inventors' are being supplemented, and even replaced, by 'everyday experts' using blogs, podcasts, virtual communities, micro businesses, and more to bring an idea, insight, or invention to fruition. Whether your goal ranges from making some spare cash reviewing products to launching your own entrepreneurial venture, this book points the way.
