Insightful summaries of seventeen classic marketing books.
Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview's summaries have won it acclaim as the definitive selection service for sophisticated book readers.
For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. 'The Marketing Gurus' includes two all-new, previously unpublished summaries - 'The Tipping Point' by Malcolm Gladwell and 'Crossing the Chasm' by Geoffrey Moore.
Other featured books include:
* 'Positioning' by Jack Trout and Al Ries
* 'Kotler on Marketing' by Philip Kotler
* 'The Popcorn Report' by Faith Popcorn
* 'The Anatomy of Buzz' by Emanuel Rosen
* 'Purple Cow' by Seth Godin
* 'Relationships Marketing' by Regis McKenna
And more...
