The Male Mystique: Men's Magazine Ads Of The 1960s And 70s

The Male Mystique: Men's Magazine Ads Of The 1960s And 70s by Jacques Boyreau


ISBN
9780811841283
Published
Binding
Hardcover
Pages
128
Dimensions
167 x 237 x 18mm

What does it mean to be a man? Is it the size of your quadraphonic hi-fi equipment or the fit of your flares?

'The Male Mystique' presents a swinging vision of the ideal male-dominated lifestyle - at least, as seen through the
looking-glass of men's magazine ads of the 1960s and '70s. This is "total male living" as it was meant to be: a world of musk, whiskey, polyester slacks, "male comfort spray," and, of course, babes. With 150 swaggering print
advertisements presenting an astonishing array of swarthy delights, crass copy, and surprise celebrity sightings, 'The Male Mystique' is tribute to the time when testosterone was in vogue and Stay-Prest stayed pants at the ready.

Ladies, please don't crush the velour.
Christmas Catalogue 2024 x BookFrenzy
21.21
RRP: $24.95
15% off RRP


This product is unable to be ordered online. Please check in-store availability.
Instore Price: $24.95
Enter your Postcode or Suburb to view availability and delivery times.

You might also like

Mean Streak
35.99
29.99
17% Off
All About Love
bell hooks
27.99
23.79
15% Off
On Palestine
14.99
12.74
15% Off

RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.