Once upon a time Jack set out to seek his fortune in the big city.
But Jack gets a bit lost along the way and wanders off the map. And when he finally comes to a big city, it is Toy City, formerly known as Toy Town, and it has grown considerably since the good old days and isn't all that jolly any more.
For there is a serial killer loose upon the streets of Toy City.
One by one, the old, rich nursery rhyme characters, who made their millions from the royalties on their best-selling rhymes, are being brutally slaughtered. First to die is Humpty Dumpty, prominent city swell, boiled alive in his swimming pool. Next is Little Boy Blue, Toy City's leading fashion designer, shish-kebabbed on his own shepherd's crook.
The Toy City police are getting nowhere; and Bill Winkie, PI, has also mysteriously vanished, leaving only his sidekick Eddie Bear, a battered teddy with an identity crisis, to take care of business.
Eddie's ready to take on the challenge and when he teams up with Jack, the two set out on an epic adventure that will ultimately lead them into uncharted realms of the human psyche.
Not to mention a lot of heavy drinking, bad behaviour, fast car chases, gratuitous sex and violence, bizarre toy fetishism and all-round grossness. Of a type not normally associated with Toy Town.