Rodrigo's research was featured on a cover article in Discover magazine, named one of the top 100 scientific stories of 2005 (for discovering the "Jennifer Aniston neuron"In 2014, Rodrigo was selected as one of the "10 UK RISE Leaders in Science and Engineering"Rodrigo's work has been published in big-media outlets, including: the New York Times, Washington Post, Scientific American, Daily Mail, New Scientist, and The Independent Platform from previous booksAuthor has given lectures to promote previous book, Borges and MemoryLocal market includes Waterstones and other large UK bookstores