How We Can Learn Everything About Modern Companies and the Way the Global Economy is Run by International Corporations from the Biggest Soft Drinks Maker in the World.
In 1886 a soda fountain proprietor in Atlanta sold the first Coca-Cola. Today Coca-Cola concentrate is distributed worldwide for consumption from billions of cans, bottles and paper cups and the Coca-Cola Company is one of the world's most powerful corporations.
But it is just one of the many giant transnationals that covertly shape our present and our future. 'The Essence Of Capitalism' details the activities of many others - Ford, Gillette, Kodak, Heinz, Mobil, Microsoft, IBM, McDonalds and more. It offers a short economic history of the long twentieth century - knowledge that is a pre-condition for understanding the world we now face.
Employing his extensive powers of analysis, the versatile political, social and art historian Humphrey McQueen offers a unique view of the awesome power and single-mindedness of large corporations in pursuit of their own interests.
