The story behind one of the most important innovations in the last century and how companies can use it to strengthen their relationships with customers.
In 1978 a fourteen year old technology prodigy, V A Shiva Ayyadurai, invented email. He would go onto to win the White House competition for filtering email Clinton administrationa dn then to create email management software for comspnaines like Nike, AT&T, Proctoer & Gamble, and JCPenney. He discovered that email offered a unique opportunity to mine data and create relationships with customers- an opportunity of which many companies were failing to take advantage.
This book demonstrates how organisations of all types can realise the inifinite potential of email to strengthen their brands and reach their audiences in creative ways.
