Everything you need to know about preparing and writing a business plan.
To get any new business idea off the ground you must have a plan - and if you need to raise finance to fund the business or get the approval of senior management, it must be a convincing plan.
This comprehensive guide covers every aspect of preparing a business plan:
- How you analyse the market, customers and competitors, and the business environment
- How you model the business and prepare the financial statements
- How you examine and explain strategic options
- The analysis of risk and the assessment of both the upside and potential downside
- Funding issues
- The all-important executive summary - often the only part of a business plan that is read
- How you use a business plan to help put your plans into practice and to monitor and measure the performance of the business
