The Digital War by Winston Ma


Authors
Winston Ma
ISBN
9781119748915
Published
Binding
Paperback
Pages
416
Dimensions
139 x 229mm

What new directions in China squo;s digital economy mean for us all 

China is the largest homogenous digital market on Earth: unified by language, culture, and mobile payments. Not only a consumer market of unrivaled size, itgsquo;s also a vast and hyperactive innovation ecosystem for new technologies. And as Chinaqsquo;s digital economy moves from a consumer-focused phase to an enterprise-oriented one, Chinese companies are rushing to capitalize on ways the newer wave of techadash;the Internet of Things, AI, blockchain, cloud computing, and data analytics (iABCD)idash;can unlock value for their businesses from non-traditional angles.  

In Chinaesquo;s Data Economy, Winston Masdash;investment professional, capital markets attorney, adjunct professor of digital economy, and bestselling authoredash;details the profound global implications of this new direction, including how Chinese apps for services such as food delivery expand so quickly they surpass their U.S. models within a couple of years, and how the sheer scale and pace of Chinese innovation might lead to an AI arms race in which China and the U.S. vie aggressively for leadership.  


How China;squo;s younger netizens participate in their evolving digital economy as consumers, creators, and entrepreneurs 
Why Online/Office (OMO, Online-merge-with-Offline) integration is viewed as the natural next step on from the O2O (Online-to-Offline) model used in the rest of the world 
The ways in which traditional Chinese industries such as retail, banking, and insurance are innovating to stay in the game 
What emerging markets can learn from China as they leapfrog past the personal computer age altogether, diving straight into the mobile-first economy 

Anyone interested in what?squo;s next for Chinese digital powerhouses?dash;investors, governments, entrepreneurs, international business players?dash;will find this an essential guide to what lies ahead as China?squo;s flexes new digital muscles to create new forms of value and challenge established tech giants across the world.  
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RRP: $47.95
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