Dimensions
140 x 200 x 15mm
A frank explanation for designers on how to create and implement a practical process for creating functional visual communication
- Designers will learn practical, repeatable methods for creating good design, consistently.
- Methods taught in this book empower designers to side-step creative blocks and provide measurably better service to their clients
- Author's personal, story-driven approach engages readers with real-world examples learned on the job as the creative director of one of Canada's leading design agencies, smashLAB
Feeling uninspired? That shouldn't keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, you'll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven, repeatable process for solving visual communication problems.
