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The Daily You

The Daily You by Joseph Turow


Authors
Joseph Turow
ISBN
9780300165012
Published
Binding
Hardcover
Pages
288
Dimensions
156 x 235mm

Describes the rise of media agencies which collect information about individuals from their Internet behavior and provide that data to to marketing firms for use in targeted marketing campaigns and examines the impact of these strategies on consumer power.
Christmas Catalogue 2024 x BookFrenzy
40.79
RRP: $47.99
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