How to Thrive when Your Customers are in Control.
The Internet has revolutionised the way products are designed and manufactured, how suppliers interact with their markets, which services customers value, where people work, and who sets the pace and agenda of change. Is your company on the forefront of the Internet revolution, leading the charge?
By now, most companies have weathered the transition to the new millennium, and become very serious about doing business online. However, the Internet won't be the only game in town. The world's global cellular and wireless infrastructure will pay an increasingly important role in changing the face of business as we knew it in the twentieth century. Customers will rarely be out of reach. Providers of goods and services for both consumers and businesses will be at their beck and call electronically, 24 hours a day, 365 days a year.
An e-business is a company that is designed to take full advantage of customer-facing technologies (wireless phones, smart cards, the Web, kiosks, TVs, electronic appliances, etc) to improve customer service, reduce cycle time, and transact business electronically with prospects, customers, suppliers and business partners. Goods and services will be configured in more or less real-time to meet customers' specific and ever-changing needs.
How will your company survive in this new e-landscape? How will you redesign your business to be competitive? Or, how will you create and launch a new venture to take advantage of the new dynamics at play?
This book shows you how.
