Narratives produce the ties that bind us. They create community, eliminate contingency and anchor us in being. And yet in our contemporary information society, where everything has become arbitrary and random, storytelling shouts out loudly but narratives no longer have their binding force.
Whereas narratives create community, storytelling brings forth only a fleeting community – the community of consumers. No amount of storytelling could recreate the fire around which humans gather to tell each other stories. That fire has long since burnt out. It has been replaced by the digital screen, which separates people as individual consumers. Through storytelling, capitalism appropriates narrative: stories sell. Storytelling is storyselling.
The inflation of storytelling betrays a need to cope with contingency, but storytelling is unable to transform the information society back into a stable narrative community. Rather, storytelling is a pathological phenomenon of our age. Byung-Chul Han, one of the most perceptive cultural theorists of the information society, dissects this crisis with exceptional insight and flair.
