Three years in the researching, My Magpie Eyes are Hungry for the Prize tells the remarkable story of the music that made Creation's name, the business deals that kept it alive while other indie labels dropped like flies, and the financial and personal crises that frequently threatened its existence. Drawing on numerous interviews with McGee and more than 170 other people, My Magpie Eyes are Hungry for the Prize follows a generation of musicians, dreamers, winners and losers through 25 years of turbulent history, showing how they changed - and were changed by - the business of music.
