Growth, profit, and productivity are among the most important goals of business. In a world of intense competition both domestically and abroad, the most effective way for companies to achieve goals is by energizing their most important asset: their staff. From the executive suite to the assembly line, each staff person is a member of a team that is paid to do the best he or she can to further the interests of the company.
However, keeping staff motivated and working at peak performance is no easy task, especially with traditional 'top-down' managements. That's why the powerful model of coaching works so effectively. Thousand of companies are training their personnel in and out of management to use coaching to achieve amazing results through costly consultants and training workshops. Now, master coach Jane Creswell shares her decades of corporate coaching experience in The Complete Idiot's Guide to Coaching for Excellence. In clear, concrete, and business-friendly language, she explains how corporate coaching works, the benefits it presents, and how it can be implemented in any workplace setting, large or small.
