No matter the industry, renowned author Clayton M. Christensen wrote in his classic book, The Innovators Dilemma, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices. Now leaders whose organizations face disruption can read the best of Christensens Harvard Business Review articles all in one place. From the seminal article that first introduced the concept of disruptive innovation and won the coveted McKinsey Award, to applications of the idea in marketing and product development, to Christensens more recent thinking on the subject, this book gives the backstory and the context you need to get innovation right today. It also comes with discussion questions and a facilitators guide so you can quickly get your whole team up to speed when it comes to finding your next source of breakthrough growth.
