Dimensions
132 x 202 x 17mm
The Human Forces that Fuel or Foil Corporate Transformation and Change.
The number of mergers taking place in the corporate world is staggering: approximately 1.5 million per year. Add countless reorganisations, power shifts, and commerce start-ups and you have one of the most important issues facing management today. Yet, how do most companies manage these change efforts? In a word: badly.
In this remarkable book, Jeanie Daniel Duck brings vast experience from her many years with the high-powered Boston Consulting Group, as well as a unique approach and perspective on the problem. She is an artist and social psychologist who knows what makes people tick and why change succeeds or fails.
In 'The Change Monster', she pinpoints the human issues linked to the five stages of change (stagnation, anticipation, implementation, determination, and fruition). So revealing is this change curve that it motivated one vice president of a major company to tell her: "I feel like someone who has been suffering for years with an unknown ailment and finally got a clear diagnosis. You can't imagine how helpful this is".
