The Case Against Reality: How Evolution Hid The Truth From Our Eyes

The Case Against Reality: How Evolution Hid The Truth From Our Eyes by Donald D. Hoffman


ISBN
9780241262627
Published
Binding
Hardcover
Pages
256
Dimensions
156 x 240mm

Do we see the world as it truly is? In The Case Against Reality, cognitive scientist Donald Hoffman says no-our visual perceptions are not a window on reality, but are interfaces constructed by natural selection. Think about it- though the file icon we see on our desktops is shaped like a small page on our screens, the file itself is made of a series of numbers, of ones and zeros stored in an intangible way. Using thirty years of his own research, as well as others' work in evolutionary biology, game theory, neuroscience, computer science, information theory, and philosophy, Hoffman proves that evolution has shaped our perceptions into illusions. The sensory simplifications that once maximized our performance and reproductive fitness are now impressions that can be manipulated by marketing and design. The world is nothing like what we see through our eyes, and The Case Against Reality explains why.
38.25
RRP: $45.00
15% off RRP


This product is unable to be ordered online. Please check in-store availability.
The Case Against Reality: How Evolution Hid The Truth From Our Eyes is Out of Print


RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.