Make your body your business. Slow metabolism? Fit but fat? Exercise plan not working anymore?
This book explodes some popular myths about fat, food and exercise. Simple business analogies help you understand weight loss and describe how to lose the pounds by:
- Creating a mission statement to help you reach your goals.
- Researching the competition to discover why fad diets don't work long term and why this one does.
- Calculating your metabolic rate (calories in minus calories out = weight loss) to improve dramatically how your body looks and feels.
Bestselling author Jim Karas maps out the exact route to follow, not just to lose weight and become fit, but to remain that way. Blowing the lid off the old excuses, Jim motivates you through his programme showing you how to achieve the ultimate goal - and savour your weight loss as pure profit.
