The Business of Influence - Reframing Marketing and PR for the Digital Age

The Business of Influence - Reframing Marketing  and PR for the Digital Age by Philip Sheldrake


ISBN
9780470978627
Published
Released
01 / 06 / 2011
Binding
Hardcover
Pages
232
Dimensions
154 x 235 x 22mm

Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution.

We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy.
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