How to Start and Build a Business with a Great Idea and (Almost) No Money.
Getting ready to start a business - especially with little or no money on hand - is an adventure to say the least. Plenty of books offer inspiration, ideas and roadmaps, but this book is the first to combine them all. This happy combination is due to the unique position of author Seth Godin. He was a "bootstrapper" who tells the story of getting his own business up and running. Starting with almost nothing, Godin has built a multimillion dollar business with clients and partners that include Simon & Schuster, Kikoo's, the Washington Post and dozens more. He shares his own story and other bootstrappers who have parlayed a great idea into a sizable fortune, using the smart strategies and cash-stretching tactics revealed in this book.
