Dimensions
136 x 217 x 15mm
You want to change things at work - but how?
Entrepreneurs are the masters of change in the modern business environment: visionary, flexible, innovative. Large, established organizations look ponderous in comparison - but they need to change too, now more than ever. Can they learn from entrepreneurs? Or is the culture clash just too great?
Mike Southon and Chris West believe that established institutions can harness the entrepreneurial passions and skills of their people. In this book, they show how to do this, in a clear step-by-step way that maps the entrepreneurial process onto the life of the corporate or public-sector innovator.
Many pitfalls and dangers await the intrepid 'intrapreneur' and his or her boss - but this book will reveal how these can be overcome, and the goal of a vibrant, innovative and motivated organization achieved.
This is a book for all imaginative managers, CEOs, civil servants, investors - anyone determined to foster creativity and change in their organization.
