You website is costing you money. It's also filled with simple mistakes that turn off visitors before they have a chance to become customers. According to marketing guru Seth Godin, a website visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.
In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work.
Packed with his inimitable wisdom and compelling hands-on applications, 'The Big Red Fez' is a must-have tool for anyone working on the web.
