Dimensions
153 x 234 x 16mm
Amazon, Netflix, Spotify - we subscribe to Amazon, Netflix, Spotify - we subscribe to them, and we rely on them. Why? Because they know that we no longer buy assets, we buy access.
In The Automatic Customer, John Warrillow explains the importance and persistence of the new subscription economy and offers nine business models that will transform any traditional business into a recurring revenue engine. From the content pay-wall model pioneered by the Financial Times, to all-you-can-eat libraries of Netflix and Spotify, he provides a comprehensive toolkit necessary for any business, small, medium, or large, wanting to grow, thrive, and create automatic customers - and automatic revenue.
