Companies that aren't selling socially... are selling themselves short. Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to: , * Use content and conversations to build online relationships that transition to sales , * Execute realistic sales strategies for each of the major social media platforms , * Spot social media trends that may influence future buying behaviors , * Sell online in B2B and B2C environments , * Turn social shares (likes, favorites, +1s) into social sales , * Set tangible goals , * Use online tools and analytics to track social influencers and identify relevant conversations as they are happening Complete with a chapter dedicated to capturing mobile sales-a segment poised to explode as the adoption of smartphones and tablets grows - The Art of Social Selling is essential reading for every sales professional.
