While most business literature only focuses on the economic side of business, this book shows that the artistic dimension of business is equally critical for success.
The book emphasizes and gives examples of companies that have gained a competitive advantage by focusing on the artistic flow of business. For example, much of Apple's success has come from the way the company pays attention to art, as seen in the design of the iMac and the iPod. Stan Davis is a highly respected commentator on business in the future. He is the author of twelve books, including the bestsellers BLUR, 2020 Vision, and Future Perfect, as well as It's Alive and The Monster Under the Bed.
