The Revolutionary Business Model that Turned Retailing on its Head.
In July 1995, Amazon.com was launched on the World Wide Web by its charismatic founder and chief executive Jeff Bezos. The massive effect the business has had on bookselling and online retailing is matched in scale only by the upward surge of its share price - notwithstanding the company's famous failure to announce a profit to date.
This book is a compelling account of Amazon's pioneering role in e-commerce, and an examination of the business models and tragedies upon which its success is based. The story of Amazon's development is set against the backdrop of the larger story of the development of the web, electronic retailing and Internet-related share offerings, while examining what exactly has made the site itself such a phenomenal hit: dedication to customer service, marketing and branding. Rober Spector also explores the company's future and its future influence in the light of its aggressive acquisition of related services and websites, including those in Europe.
