The Age of Selfish Altruism: Why New Values Are Killing Consumerism

The Age of Selfish Altruism: Why New Values Are Killing Consumerism by Alan Fairnington


ISBN
9780470825082
Published
Released
03 / 05 / 2010
Binding
Hardcover
Pages
256

Alan Fairnington has lived and worked on four continents working at a senior level with many of the world’s largest companies in a broad range of categories. He has been a close observer of consumer trends and attitudes during his time as a director of one of the world’s largest advertising agencies and as a management consultant.

Alan has built businesses from the ground up and helped others transform their operations to meet changing economic, cultural and technological change. As a keen sailor, Alan has learned the value of anticipating different sea and weather conditions, then making the right tactical decisions. He sees the business world in the same light.
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