Based on 20 years of research of a systematic seven-year study of 100 entrepreneurs, this book details the distinctive characteristics of four personality types - Personal Achiever, Supersalespeople, Real Managers, and Expert Idea Generators - and explains why they succeed or fail in business.
In an easy-to-read and practical way, the book explains how each personality type achieves success, and offers real-world examples of established entrepreneurs. With the self-assessment questionnaire, you can discover whether you have the talents, skills, and characteristics it takes to start and run a business. Using this book can help distinguish your personality type and help you become a successful entrepreneur.
