Changing the Way We Change Organisations.
This is the first book to challenge the Change Management paradigm with a powerful alternative - the Engagement Paradigm, a practical, principle-based strategy for creating successful change outcomes.
Organisational change pioneer Richard Axelrod explains why the old mechanistic approaches to change no longer work and offers four essential new principles that lead to an engaged organisation:
- 1. Widen the Circle of involvement
- 2. Connect people to each other and ideas
- 3. Create communities for action
- 4. Practice democratic principles.
Drawing on examples from such companies as Hewlett-Packard, British Airways and others, Axelrod explains how these four principles enable leaders to create energy and commitment instead of apathy and resistance. He then reveals how this system-wide commitment in turn fosters the energetic, flexible, responsive organisations necessary to thrive in the 21st century.
