TED: Beyond Measure: The Big Impact of Small Changes

TED: Beyond Measure: The Big Impact of Small Changes by Margaret Heffernan


ISBN
9781471141874
Published
Released
01 / 05 / 2015
Binding
Hardcover
Pages
128
Dimensions
127 x 178mm

A powerful manifesto for CEOs and employees alike, this book reveals how organizations can make huge changes with surprisingly small steps.

In an age of 'radical' shifts and 'disruption', business leader Margaret Heffernan lays the groundwork for a new kind of thinking, arguing that organizations can create seismic shifts by making deceptively small changes. Around the world, companies are pursuing a new business agenda - one that's tightly focused on squeezing value out of their employees. By implementing sweeping changes, business think it's possible to do better, to earn more and have happier employees. So why does engagement prove so difficult and productivity so elusive?

Business must move forward by the discovery of new ideas and through constant improvement; Heffernan argues that this process can be accelerated by implementing seemingly small changes such as using every mind on the team, celebrating mistakes and encouraging time off from work. Heffernan is a wise and witty storyteller - she fully engages her reader at every turn. Filled with incredible anecdotes and startling statistics, she takes us on a fascinating tour across the globe, highlighting disparate business and revealing how they've managed to change themselves in big ways through incremental shifts.

-How did the CIA revolutionize their intelligence gathering with one simple question?

-How did one organization increase their revenue by 15 million by instituting a short coffee break?

-How can a day-long hackathon change the culture of a company?

Heffernan investigates all these scenarios and comes to the same conclusion: big improvements can come from simply making small changes.
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