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Teach Yourself: Successful Direct Marketing in a Week

Teach Yourself: Successful Direct Marketing in a Week by Partick Forsyth


Authors
Partick Forsyth
ISBN
9781473601949
Published
Released
01 / 08 / 2014
Binding
Paperback
Pages
128
Dimensions
131 x 197 x 10mm

Learn in a week, what the experts learn in a lifetime.

Sunday: Why use direct mail?
Monday: Building and maintaining your database
Tuesday: The components of direct mail
Wednesday: Creative approaches
Thursday: Physical campaigns
Friday: Digital campaigns
Saturday: Integration and follow-up
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