This book describes the nature of the research process from the initial design of an investigation, through the process of data collection and analysis, to the writing of the final research report. It emphasises that research methods can be used in a wide variety of jobs and situations, and that it is not difficult to carry out straightforward research which can yield valuable results. The book encourages the reader to plan and take part in practical research enquiries.
The book:
- takes the reader through the entire research process from initial design to presenting results;
- uses examples of research from business, industry, education and everyday life;
- stresses the practical uses of research, and in particular for developing organisational policy;
- meets the needs of college and university students who are studying research methods; professional people who collect and analyse data in their jobs; and those who wish to use research methods to help them pursue a personal interest more seriously.
