Dimensions
127 x 199 x 20mm
Goal: professional success.
Content:
- Learn to write powerful and persuasive marketing copy
- Unlock your creativity
- Apply your skills to a range of disciplines
Do you need to learn copywriting skills? Are you looking for help to improve your creativity? Do you want to write compelling advertising and promotional copy?
This book, now fully revised for today's practical copywriting requirements, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step by step through copywriting for a range of disciplines, including direct marketing, the web, recruitment advertising, posters . . . in fact the full portfolio of essential skills.
