Dimensions
126 x 198 x 23mm
Goal: professional success.
Content:
- Improve your understanding step by step
- Learn and apply new skills
- Increase your confidence on business issues
Are you taking a business studies course? Do you need an overview of the world of business? Are you interested in business environments and aims?
This book looks at business activity in its economic, social, political and legal environments and shows how these separate disciplines are interrelated. It examines the aims of both traditional and contemporary business models, markets and marketing, management and quality control, the importance of people and the impact of change, financial analysis and legal issues, all supported by summaries and practice questions.
