Tasty Stories: Legendary Food Brands and Their Typefaces

Tasty Stories presents 50 of the world's best-known food brands, describing them through the evolution of their packaging, logo, typeface and fonts. A brief history of each brand is followed by details of the logo and typeface, and accompanied by 'Nice to Know' anecdotes. A must-have for graphic designers, foodies, and other people of good taste. Brands featured include: Baleine Zeezout, Barilla, Bertolli, Boursin, Campari, Campbells, Chiquita, Coca Cola, Cote d'Or, Danone, Douwe Egberts, Duvel, Heineken, Heinz, Jacques, Jules De Strooper, Kellogg's, Kitkat, La Vache Qui Rit, Lipton, Lu, Mand M's, Maille Mosterd, Mars, McDonald's, McVities, Moet et Chandon, Nesquik, Oreo, Oxo, Pepsi, Perrier, Quality Street, Spa, St. Raphael, Sunkist, Tabasco, Twinings. AUTHOR: Joke Gosse specialised in typography during her studies in Graphic Design. In 2007 she was admitted as a postgraduate student at the Master in Typeface Design at the University of Reading (UK). Joke is working as a type designer, typographer and book designer. 150 colour illustrations